Transforming digital:
STACK Leisure.
STACK Leisure runs street food venues built from shipping containers, in Newcastle, Sunderland, Durham, Carlisle and Lincoln. Their customers choose a night out on their phones, so the marketing job was to get more of them onto the website and more of them to act once they got there.
- WHO — STACK Leisure
- WHAT — SEO, Google Ads, Email Marketing, Website Redesign, Digital Branding
- WHEN — January 2024 – August 2024
- WHERE — Newcastle Upon Tyne
- HOW — Full-stack digital marketing transformation
Organic Growth:
+145% Traffic.
People look for somewhere to eat and drink by searching their town. Technical fixes and better page content put STACK in front of more of those searches, and organic traffic rose 145%.
- +145% increase in organic traffic
- +34% growth in prospect traffic
- +47.36% improvement in views per user (1.66 → 2.45)
Cheaper clicks,
more conversions.
We rebuilt the Google Ads campaigns from scratch, with tighter targeting and bidding. Clicks cost as little as 3p, and more of them turned into conversions.
- Click-through rate up to 8.75%
- Cost per click as low as £0.03
- Conversion rate boosted from 0.33% to 1.27%
Engagement That
Converts.
Emails went to segmented lists, each with a plain subject line and one clear call to action. Six in ten people opened them, and nearly one in five clicked through.
- 60.43% email open rate
- 18.60% click rate
- Segmented audience lists
Facebook Feed Ads
Market banner ads (1.91:1) for Facebook feed — STACK containers in iconic Lincoln locations.
Instagram Stories
Full-screen 9:16 portrait stories showing the STACK container at Lincoln Cathedral, waterfront, and city centre.
Instagram Grid
Square 1:1 posts for the Instagram profile — the full “A New Venue, A New Lifestyle” campaign grid.
Screenshots
& Photography
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All projects, campaigns, and results shown were produced by Dave Head while employed as Digital Marketing Manager at STACK Leisure (Jan 2024 – Aug 2024). All work, assets, and intellectual property remain the ownership of STACK Leisure Ltd. This case study is presented with publicly available data to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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