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Case Study

citizenM Hotels:
Food, People and Plates with Personality.

Menu, breakfast launch and noodle night photography for citizenM in Rotterdam.

  • WHO — citizenM Hotels
  • WHAT — Content Creation, Social Media Assets & Menu Photography
  • WHEN — 2016
  • WHERE — Rotterdam, Netherlands
  • HOW — Styled food shots with the chefs, plus lifestyle scenes with hired models
citizenM Hotels - image 2 citizenM Hotels - image 4 citizenM Hotels - image 5 citizenM Hotels - image 6 citizenM Hotels - image 7 citizenM Hotels - image 8 citizenM Hotels - image 9
The Brief

Three Launches,
One Look.

citizenM was launching new menu items, a breakfast offer and a weekly noodle event. Each needed photos for menus, screens and social feeds that looked unmistakably citizenM.

  • New menu items
  • Breakfast launch
  • Weekly noodle events
The Brief
The Approach
The Approach

From Prep
to Plate.

We worked alongside the chefs and photographed each dish from preparation to final plating. We also hired and directed models, so the food appears at the table in the hotel’s own spaces.

The Result

Ready for Menus,
Screens and Feeds.

The gallery below shows 7 images from the shoot. The set covers plated dishes, food preparation and guests eating, all in one style, so citizenM could use it for launches and events.

The Result

citizenM Hotels

New menu coming? Let’s photograph it.

What could we do for you?

Gallery

Screenshots
& Photography

citizenM Hotels - image 2
citizenM Hotels - image 4
citizenM Hotels - image 5
citizenM Hotels - image 6
citizenM Hotels - image 7
citizenM Hotels - image 8
citizenM Hotels - image 9
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