Scream for pizza:
Vigano Vegan Cheese.
Food photography and a short promo film for Vigano Vegan Cheese, shot on real pizzas in the kitchen at Scream For Pizza.
- WHO — Vigano & Scream For Pizza
- WHAT — Food Photography, Promotional Video, Branding, Packaging
- WHEN — 2019
- WHERE — North East, England
- HOW — On-location shoot, studio lighting, video production
Showing
Vegan Cheese.
Vigano wanted pizza lovers to buy its vegan cheese, whether they were vegan or not. That meant proving it melts and stretches like mozzarella.
- Photographs of finished pizzas
- A short promo film
- Logo and packaging design
Screenshots
& Photography
Vigano
in Action.
The film follows one pizza from raw base to cheese pull, then ends on a finished pizza with the Vigano logo over it.
Video Transcript
The promo opens with a shot of the Scream For Pizza kitchen, steam rising, ovens glowing. Then you get this beautiful close-up of Vigano Vegan Cheese being scattered across a fresh pizza base. The camera gets right in there as it goes into the oven and you watch the cheese start to melt, bubble, and stretch. That's the money shot right there. It looks absolutely indistinguishable from traditional mozzarella. You see the chef pulling a slice away and getting that proper cheese pull, strings stretching between the slices. The lighting is warm and natural, giving everything this really appetising golden glow. We cut between close-ups of the finished pizzas and wider shots of the Scream For Pizza venue, showing the vibrant atmosphere. The whole thing is designed to make your mouth water whether you're vegan or not. Because that was the brief really, show people that vegan cheese doesn't mean compromising on taste or texture. The video ends on a hero shot of a perfectly topped pizza with the Vigano branding overlaid. Short, punchy, and makes you want to order a pizza immediately.
Shot in a working
pizza kitchen.
We shot at Scream For Pizza, not in a studio. Real ovens, steam and a busy dining room tell a non-vegan this is proper pizza. The melt was the shot that mattered, so the camera stayed on the cheese from the moment it hit the base, through the oven, to the chef pulling the first slice away. We added studio lights to the kitchen light and kept them warm, so the cheese came out golden. Wide shots of the venue sit between the close-ups, so it feels like a night out, not a product demo.
Beyond the
Shoot.
We also designed the Vigano logo and packaging: a retail bag and a box, both mocked up for use in marketing.
Vigano & Scream For Pizza
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