What do you think of the term digital marketing manager
Do you know what a digital marketing manager actually does? Are they social media? Are they PPC? Are they a little bit web?
Digital marketing manager can mean so many different things. The digital marketing manager title is full of different things like social media experts who don’t touch PPC or from people who track conversions on Google Analytics but don’t know how to develop anything for the website. It’s a role that’s varied and complex, just as the term designer can be anything from fashion design to UI design.
I love my tech. I love digital, and I love enhancing website conversion rates from the design side to the accessibility side. I’ve come to see how digital can mean so many different things to different people. It raises quite a question: Should the job title digital marketing manager be a little bit different? Should we specify exactly what form of digital marketing manager people do?
For example, you’ve got:
- Web manager
- Conversion rate optimization specialist
- PPC expert
- Social media strategist
- Social media creator
- Content creator
- Technical UX analyst
This list can go on and on. How do you know what you actually need when somebody says Digital Marketing Manager? Would people need anything else? Would you need specificity to enhance what people actually want, or would this just confuse people because they don’t know what certain terms mean?
What is your real job title if you are a Digital Marketing Manager? The list can go on from:
- Strategy developer
- Content manager
- SEO specialist
- SEM specialist
- Social media manager
- Email marketing manager
- Data analyst
- Budget manager
God, where can you go on and on forever, but we all wear many hats. How many hats do you wear?
