What Does a Digital Marketing Manager Actually Do?
What do you think of the term digital marketing manager? Do you know what a digital marketing manager actually does? Are they social media experts, PPC specialists, or do they handle a bit of web development?
🎯 The term digital marketing manager can mean so many different things. It encompasses various roles, from social media experts who don’t touch PPC to those who track conversions through Google Analytics but don’t develop anything for the website. It’s a varied and complex role, much like the term ‘designer,’ which can refer to anything from fashion design to UI design.
I love my tech, digital space, and enhancing website conversion rates, from the design side to accessibility. 💡 Over time, I’ve seen how ‘digital’ can mean different things to different people. This raises an important question: should the job title ‘digital marketing manager’ be more specific?
Defining Roles Within Digital Marketing
For example, you’ve got:
- Web Manager
- Conversion Rate Optimization Specialist
- PPC Expert
- Social Media Strategist
- Social Media Creator
- Content Creator
- Technical UX Analyst
🎯 The list goes on. When someone says ‘digital marketing manager,’ how do you know what they actually need? Would more specific titles help clarify roles, or would this confuse people who don’t know what certain terms mean?
What Do Digital Marketing Managers Actually Do?
🔹 Strategy Developer
🔹 Content Manager
🔹 SEO Specialist
🔹 SEM Specialist
🔹 Social Media Manager
🔹 Email Marketing Manager
🔹 Data Analyst
🔹 Budget Manager
❓ How many hats do you wear?
