At NORTHERN, we crafted a luxurious branding package for Vivi il Vino, an Italian wine import company. The project included a custom wine label design with spot UV and gold foil printing, emphasizing the brand’s elegance and sophistication. This branding effectively highlighted Vivi il Vino’s commitment to luxury, quality, and passion for Italian wine.

Design Elements:

• Custom Wine Label: A unique, bespoke design tailored to Vivi il Vino’s luxurious brand.
• Spot UV Printing: Added a glossy finish to key elements, enhancing visual appeal.
• Gold Foil Printing: Emphasized the luxury aspect with a sophisticated touch.

Concept and Inspiration: The logo and branding for Vivi il Vino were intricately designed to reflect the unique essence of the brand. The key inspiration behind the logo was the geographical elements surrounding Lake Bolsena, where the grapes for the wine are cultivated. The lake’s outline was used as a motif, subtly incorporated into the design to convey a sense of place and authenticity.

Process:

1. Research: Understanding the history and significance of Lake Bolsena and its vineyards.
2. Conceptualization: Creating design elements that represent the lake’s geographical features and the wine’s luxurious nature.
3. Design: Developing a logo with a gold foil finish to embody elegance and a sense of place, using the lake’s outline as a core element.
4. Finalization: Applying spot UV printing to highlight key features and enhance the overall aesthetic appeal.

The final product successfully communicated Vivi il Vino’s dedication to luxury and premium quality, earning accolades for its impactful design.

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