The Scoop on Marketing Automation & The Magic of Call Running
Hello there, local business enthusiasts! It’s Dave here from Northern, your friendly neighbourhood digital design and marketing agency. Today, we’re talking about two game-changing strategies that are sweeping through Newcastle, Sunderland, Durham, and right across the North East like a breath of fresh air: marketing automation and the efficiency of call running.
You might be asking, “Why should I care about these?” The answer is simple: these tools are not just trends—they’re powerful strategies that smart businesses, like yours, can use to create better customer experiences while saving time and money. Let’s dive into the details, shall we?
💡 The Magic of Marketing Automation
Imagine having a team member who never sleeps, misses a day, or forgets to follow up with customers. That’s essentially what marketing automation does for your business. It’s like having a reliable sidekick ready to manage repetitive tasks, freeing you up to focus on what you do best: innovating and serving your customers.
🔹 Personalise the Customer Journey
Gone are the days of one-size-fits-all marketing. With automation, you can tailor each customer’s experience based on their interaction with your brand. Whether they’re browsing your tech products, a menu on your restaurant’s site, or reading about your small business services, automation helps guide them through a seamless journey that feels personal.
Example: We recently automated the email marketing for a local Durham café, resulting in a 45% increase in repeat visits. Customers received timely reminders for things like new menu items and special discounts right in their inbox!
🔹 Save Time & Reduce Errors
You’ve probably heard the saying, “Time is money.” With automation, tasks like scheduling social media posts, sending emails, and managing customer data can be done with a few clicks—no need for endless manual work. Plus, fewer tasks mean fewer errors, saving you from potential headaches.
🔹 Boost Conversions with Data-Driven Insights
Collecting and analysing customer data helps you make informed decisions about what works and what doesn’t. Automation tools provide insights into user behaviour, which helps in crafting better strategies for improving your conversion rates.
Example: A tech startup in Newcastle leveraged our automation tools to improve customer follow-ups, boosting their conversion rates by a whopping 30% in three months!
➡️ Call Running: The Unsung Hero
While automation reigns over digital tasks, call running hits home by bridging those critical personal connections. In some sectors—particularly hospitality—a friendly voice can make all the difference.
🔹 Enhance Customer Service
Imagine a customer trying to book a table at your restaurant. A call can offer personalised assurance that a website can’t always convey. People love the human touch, and ensuring that your calls are handled efficiently keeps customers happy and coming back.
Example: By integrating a call running system, a Sunderland hotel saw a 25% increase in direct bookings and improved customer feedback scores.
🔹 Streamline the Booking Process
In the hustle and bustle of running a business, missed calls can equal missed opportunities. With an effective call running strategy, you can ensure that every potential customer gets the personal attention they deserve, converting queries into bookings more effectively.
✅ Why Northern?
Here at Northern, we blend creativity with smart strategy. Our team crafts sleek websites, engaging visuals, and powerful marketing campaigns tailored to each business’s unique needs. Our goal is to deliver clear, measurable results that help your business thrive.
🔹 Our web design expertise ensures your digital presence isn’t just visually appealing but optimises conversions.
🔹 With our branding strategies, stand out from the competition, just like we did for a Newcastle tech startup that snagged significant funding after our refresh.
🔹 Our digital marketing techniques—spanning from SEO and PPC to social media planning—have brought substantial traffic boosts and sales increases to countless North East businesses.
🔹 We boost memories with photography and videography, capturing your brand’s essence, as we did for a Sunderland restaurant that saw social media engagement skyrocket by 85%.
👋 Let’s Chat!
Want to give your business the attention it deserves with the help of marketing automation and effective call running? Let’s have a chat over coffee. Contact us today to see what we can achieve together.
How could better customer service strategies elevate your bookings and conversions this month? 📞
