What is Marketing Automation?

You’ve heard of marketing automation, but what exactly is it? Let’s use your latest online purchase as an example. That confirmation email you received with suggestions on items you may want next to entice you to buy more, and the text you got saying the package was on its way—that’s marketing automation. Companies use it to nurture their customers and give them the best customer service by providing them with the right information at the right time.

But why do you need marketing automation? Using marketing automation gets you the best leads, the most leads, and converts those leads into the most sales, all while saving time and increasing customer satisfaction and retention. With the long-term goal to increase revenue and grow your business.

Now, you’d be forgiven for thinking, isn’t that just email marketing? Marketing automation gives you more than just automatic emails. You get a personalised, targeted tool based on a customer’s behaviour that monitors every interaction, gathering insights that will allow you to engage with customers at the right time.

To learn more about the benefits of marketing automation, check out our marketing automation guide today.