Slipless, an anti-slip flooring company, focusing on clients safety were a new company with many competitors in the same field. My task was to make a friendly personal brand. The brand portrays a feeling of boldness and safety. This is rare for this industry, making it the perfect element to focus my designs on.Taking influence from how the company works, utilising brush strokes both when applying the anti-slip formula and in
the brand design itself.
By using influences from caution and warning tapes, I created a black and yellow theme. This was to portray the hazards of a slippy surface, giving a familiar feel to their customers.